In one episode of the classic 1950s sitcom, The Honeymooners, Ralph Cramden becomes cynically convinced that “it’s not what you know; it’s who you know.”  He decides to build rapport with his boss in order to further his career.  Discovering that golf is his boss’ only real interest, Ralph initiates a scheme that falsely convinces his boss that he’s a superb golfer, and hilarity ensues as he tries to maintain the façade.  In one episode of the enormously popular TV series, The Simpsons, Homer discovers that he has a hidden genius for golf, and ends up teeing up with his boss.

In American culture, golf means something.  It means prestige and business.  For this reason, the golf industry, like expensive restaurants, must work hard to distinguish themselves with painstaking attention to detail.  The way they achieve this is not surprising: specialization.  Many professionals are involved in developing, perfecting, and maintaining golf courses, including the areas of golf management and golf business management.

As with other businesses catering to the wealthy and discriminate, the golf industry places a high value on professionals who distinguish themselves.  Running a successful golf course is half art and half business, and it is very lucrative.

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