I’m a Realtor, and therefore I completely understand the paramount importance of professionalism when it comes to marketing. For example, when I do flyers for the houses I have listed, they have to be put together in a way that looks like they came from a print shop. Because I have a background in advertising, I am able to create most of my own advertising materials on my computer. Obviously having a good color printer and using high quality paper is a must.

A slick new thing that I recently started doing involves DVD printing. You see, I film virtual tours which appear on my website as well as on our MLS. Now I am burning those onto DVDs and using them as virtual flyers. All you need is a disk printer (CD printers are common and inexpensive) and you are good to go. And really, if you buy the disks and cases in bulk, they are cheap. I actually switched to the mini disks because they are just more convenient for prospects to take. And when I’m done printing on the disk, it really looks like some professional marketing firm has created them. Not only does it help me sell houses, but when potential sellers see how I market my listings, they call on me.

Technorati Tags: DVD printing, disk printer, CD printers, mini disks